The New Tactic Of Spending Money For Shopping

People are more savvy than ever before about the ways shops get them to spend their money, but the retailers are always coming up with new tactics.

Why are sweets and chocolate always by the till in supermarkets? Why do they put the everyday essentials like bread and milk at the back of shop so you have to walk through as many aisles as possible to reach them?

Why is the perfume and jewelry section always at the front of a department store?

Why do some shops have low lighting? Why in Ikea do you have to do a loop of the whole shop rather than being able to get straight to the bit you actually want?

Many of us will have realized the tricks that retailers use to get us impulse buying, but it doesn’t stop us.

Part of the problem is retailers are always coming up with new ways to get us to spend. Here are some of them.

Getting messy

Instead of constantly tidying the shop floor, some shop assistants are strategically messing things up. It’s a tactic to make items appear popular, as if lots of people have been looking at them and they are a must-have.

Brand blurring

A consequence of the country’s current financial woes is that shoppers want to feel they are getting value for money, even if they haven’t personally experienced any change in their income or lifestyle

Location-specific offers

“Big data” is creating a big buzz at the moment. It’s the gathering and analysis of data on a huge scale.

That information comes from any number of places – your financial transactions, digital photos, social media posts, mobile phone GPS signals and Google searches to name just a few.

Eye tracking

Brands are constantly fighting to get your attention and keep it. One new approach is “retail theatre”.

It’s about surprising the shopper and giving them an experience, says Paula Dowie, managing partner at retail design agency Ignite Design.