People are more savvy than ever before about the ways shops get them to spend their money, but the retailers are always coming up with new tactics.
Why are sweets and chocolate always by the till in supermarkets? Why do they put the everyday essentials like bread and milk at the back of shop so you have to walk through as many aisles as possible to reach them?
Why is the perfume and jewelry section always at the front of a department store?
Why do some shops have low lighting? Why in Ikea do you have to do a loop of the whole shop rather than being able to get straight to the bit you actually want?
Many of us will have realized the tricks that retailers use to get us impulse buying, but it doesn’t stop us.
Part of the problem is retailers are always coming up with …
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